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Toyota

2013

An advanced research project for a revolutionary vehicle concept, helping to pioneer the future vision of Toyota’s advanced product design division. Cunningham developed the conceptual architecture, business model, and design strategy for the product with Toyota management and faculty from the graduate transportation department at the Art Center College of Design. For the second phase of the project, Cunningham sourced, assembled, and coordinated an elite design team with members based in Los Angeles, Boston, and New Orleans, comprised of 'A' list veterans from the Feature Film, Visual FX, and Information Technology sectors. Cunningham Production Designed an expository film, highlighting the features of the concept vehicle in a narrative context. Both client and team input were adaptively managed, through the leveraging of cloud computing, video conferencing, and screen-sharing software. The Final Production was presented directly to the president of Toyota, Akio Toyoda, and his core engineering staff in Tokyo.